Why Localize?
3P Model by Ciklopea
WHY LOCALIZE?
3P Model by Ciklopea
- PREVENTION
- PROXIMITY
- POPULARITY
PREVENTION
Localization helps you present your product or service, company and values in the way that target audiences will fully understand, eliminating the risk of bad publicity and enabling you to build and maintain a strong and positive global presence.
PROXIMITY
Localization helps you develop and maintain a good relationship with the target audience. In addition to bringing your business closer to your clients, you can also make it a part of the target culture, something your clients will know, like and trust.
POPULARITY
Localization helps you send your message to target audiences in an appropriate and respectful manner, building a solid base for the popularity of your brand. A localized product/service communicates respect for the target language and culture, and respect is one of those precious things that are hard to earn and easy to lose – but it is always returned.
WHICH LANGUAGES SHOULD YOUR BUSINESS SPEAK?
ENGLISH is the first language of 26% of the online population or approximately 1 B users.
THE REMAINING 2.6 B SPEAK:
CHINESE 750 M
SPANISH 280 M
ARABIC 170 M
PORTUGUESE 155 M
JAPANESE 115 M
MALAY 110 M
RUSSIAN 104 M
FRENCH 103 M
GERMAN 84 M
LOCALIZATION OPPORTUNITY
$1 invested in localization generates as much as $25 in revenue
BECAUSE
85% of both B2B AND B2C customers will always prefer a product/service presented in their first language.
Or, as the legendary German Chancellor put it nicely:
“If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.”
Willy Brandt (1913 – 1992)
GLOBAL MARKETERS ARE WAITING FOR YOU.
CREATE YOUR BUSINESS MESSAGE. WE WILL HELP YOU SEND IT OUT TO THE WORLD.
Ciklopea
Advanced localization solutions in 30+ languages
www.ciklopea.com
